Lead Designer & E-commerce Manager
Located in Greater Philadelphia, PA
ABOUT ME
Hello, and welcome to my 2025 online portfolio. I’m a multidisciplinary designer with a BFA in Graphic Design, and minors in Illustration and Animation from Marywood University. My work blends creative vision with real-world experience across product packaging development, e-commerce, and brand building.
I bring bold products to life with packaging, branding, and design that grabs attention — from the warehouse to the website. Consumers make split-second decisions. I leverage color theory and impactful typography to ensure your product stands out in those critical first two seconds.
Some of my biggest achievements are:
I played a key role in making our Halloween line Amazon’s Best Seller in Costume Makeup, with products consistently featured as "Overall Picks" for top performance. This success came from strategic copywriting, optimized descriptions, high-impact theatrical photos and videos, targeted PPC advertising, and ongoing performance monitoring with keyword optimization. We have reached over $1,000,000 for the first time in sales on our Amazon account!
I'm proud of how my first three years in the business world have shaped up. I attended Amazon Accelerate, where I not only found answers to questions I didn’t even know I had, but also built a strong network of contacts for future Amazon needs. It was an incredible opportunity to learn, connect, and grow.
Most recently, I participated in Walmart’s Open Call — virtually end of 2023 and in person end of 2024. I firmly believe that in-person meetings lead to stronger outcomes, and this was no exception. I presented our product directly to a buyer, which led to successfully setting up our Walmart Supplier account on the backend. Fingers crossed you’ll see us on shelves by next Halloween!